It is called a trend that a design is reproduced as a number of replicas that are well received by the public. L2S [Design Trend leading Strategy] begins with constant market research and data analysis. Based on this, we distinguish the difference between old-fashioned elements of design heritage and practices that have been verified for a long time, adding a completely different sense of stability and familiarity. The human-centered design sensibility, provides a space where you want to continue to find and stay together for a long time like a fountain pen that you get used to as you write.